OUR COLLABORATION WITH JESSICA WATTS

Hello Creatives,

We are so very excited to share the news that we have begun collaborating with Sydney-based acrylic artist, Jessica Watts. Jess has given us the rights to a selection of her artworks, which can be custom printed to fit the dimensions of your wall and are available from our Bundall showroom.

Here is a little bit about Jess’ ‘Wallflower’ series in her own words:

“I have always loved wallpaper. My childhood bedroom was covered in Laura Ashley. In our bathroom was a wild metallic Florence Broadhurst. My own wallpaper collection started aimlessly, I began gathering old rolls from the 1940’s and stuffing them in a cardboard box in the corner of my studio.

For me, there is an affection in the reuse and repurposing of things that have been discarded. The Wallflower series revives these charming old wallpapers and gives them a new voice. We traditionally think of the wallflower as an awkward, young girl waiting by the dance floor desperate to be chosen. But beauty is more about the hidden than the revealed. Female forms are cropped as close as the secrets they keep. Seeing a body without the face that goes with it feels voyeuristic and incomplete. Consciously or not, we search for what isn’t there and we want to know more.

The work is about feminine power, but it’s not about sexual power; I wanted to see what happens to feminine identity when you strip away the male gaze. So much of our identities as women are tied to a male perspective of ourselves. This work is an attempt to reclaim femininity as something that can exist without searching for relevance or asking permission.

The work is unashamedly pretty and joyful and connected to nature. It is unapologetic; pretty can be powerful, joy can have depth.”

To bring these amazing artworks to life, we recently had a mural installed at The Borrowed Nursery – a local Gold Coast hotspot and creative event space where you can pick up your favourite plants. Featuring the ‘Too Deliciosa’ design, check out the images and video from our shoot.

Jessica Watts’ Wallflower series is available in our Gold Coast based showroom now and includes 12 incredible artworks which can be viewed here .

To find out more, get in touch with us on (07) 5527 6728 or via email info@affordabledecorators.com.au.

Much love,
The team at Affordable Decorators xx